The Merry Munchie Meal by Jack in the Box
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Marijuana is becoming mainstream and proof is that-fast food chain Jack in the Box is creating meals designed for stoned customers. Three Long Beach, California stores are working with Merry Jane and offering the Merry Munchie Meal.
Obviously, many cannabis enthusiasts are regular fast-food patrons since marijuana stimulates hunger. By teaming up with Merry Jane, the intent to attract even more marijuana users is very clear.
The fast-food chain is teaming up with Merry Jane, a weed-focused online publication, to launch the Merry Munchie Meal in celebration of recreational pot becoming legal in California come the new year. The bundle includes a curated selection of what the restaurant says are its “most craveable and snackable” products.
Jack in the Box already offers Munchie Meals on its late-night menu. Teaming up with a marijuana-centric website makes a subtle hint more overt. However, the promotion is relatively small: It will only be available in three Long Beach restaurants for one week.
Jack in the Box has teased the concept before in its advertising, so the move is not entirely shocking. However, a major restaurant chain attaching its brand to marijuana suggests the once-taboo topic is becoming mainstream enough to adopt. But don’t expect to see the Golden Arches go green anytime soon.
“I don’t want to say absolutely not, but most chains at their heart are at least financially conservative, if nothing else,” said David Henkes, principal at Technomic. “They don’t want to jump into an issue where they can risk facing consumer backlash.”
Testing the idea of selling a Merry Munchie Meal with Californians makes sense considering the anticipation surrounding the legalization of marijuana in California next year. Have you found that fast food appeals to you after indulging in some marijuana?
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