Cannabis Company Henry’s Original Joins Local Wildfire Relief Efforts
Northern California is no stranger to wildfires, but this year has been one of the worst ever. The Mendocino Complex Fire has ravaged much of the region, quickly becoming the largest wildfire in California state history. Now, as fire crews begin making significant headway, relief efforts are underway to help those affected by the fires. That includes the cannabis community. Recently, the California marijuana company Henry’s Original has teamed up with other weed businesses and local agencies to aid in relief efforts.
California’s Largest Fire Ever
Earlier this summer, massive wildfires broke out in Mendocino County. Initially named the Ranch Fire and the River Fire, the fires quickly grew to massive proportions, coming to be known simply as the Mendocino Complex Fire.
Over the past few weeks, the fire spread to more than 410,000 acres. As reported by San Francisco news source SFGate, that’s roughly nine times bigger than all of San Francisco, and twice as large as Chicago.
The blaze has forced hundreds to evacuate and has destroyed hundreds of homes and properties.
Throughout the summer, firefighting resources from around the world have been called in to help bring the blaze under control. Specifically, more than 14,000 firefighters flew in from around the U.S. Additionally, a contingent of firefighters traveled from New Zealand.
Fortunately, things have taken a turn for the better in recent days. One of the most recent reports from the front lines said that the fire is nearly 90 percent contained.
Firefighters seem to have gained the upper hand. In a 24-hour period, they progressed from two-thirds containment to the 90 percent mark. As a result, most evacuation orders have been lifted. Now, focus is beginning to shift from fighting the fire to recovering from the fire.
Henry’s Original Pitching In
Henry’s Original, a cannabis company headquartered in Northern California, just announced a new program to help in the relief efforts.
According to company representatives, Henry’s Original has teamed up with a handful of other groups to help people affected by the fire. The company is now working with tökr, The Pottery, The Weed, and Cannary West dispensaries to raise money and other resources for fire victims.
“Henry’s was born in Mendocino County, and we’ve been in the heart of Mendocino for years,” Henry’s Original Head of Marketing Steve Miller told High Times. “Every year, it seems like these fires are becoming more and more the norm, and it seems like relief efforts often fall on the people who have been affected the most. So we wanted to help out as best we can.”
To that end, there are now donation boxes at each dispensary location. Miller said the most important things to donate at this point are cash, gas gift cards, and grocery gift cards.
All donations raised by Henry’s Original and its partners will be channeled to the North Coast Opportunities (NCO) Wildfire Relief Fund. From there, NCO will distribute the money to those affected by the fires.
“We wanted to do more of a grassroots effort,” Miller said. “Throughout Southern California, we’ve been collecting cash, gas gift cards, and grocery gift cards. In Northern California, where we have around 70 employees, we’ve organized volunteer efforts to help locally.”
If you want to pitch in and you live in Southern California, you can simply head to a participating dispensary location. And if you live outside of California, you can still help out. Henry’s Original is encouraging folks to visit NCO’s website, where you can learn about relief efforts and make a donation.
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