Tweed: High Fashion Meets ‘High’ Culture
When we hear the words ‘marijuana fashion,’ most people will more than likely immediately picture tie dye shirts, obnoxious clothes with marijuana leaves emblazoned on them or maybe the old sweat shirt and sweat pants combo. Basically, not a good look for anyone! However, there are some innovative companies out there who are trying to eliminate the negative stigma associated with the classic ‘stoner aesthetic.’
One of those companies hoping to make a difference is Canada’s very own Tweed. One of the largest marijuana companies in the country, (a subsidiary of Canopy) they produce quality cannabis products all the while trying to support the local communities. The company showcased close to forty new designs during Toronto’s Men’s Fashion Week which they hope will help combat the typical stoner stereotype with their modern and eclectic style. No matter if you enjoy marijuana or not, these are some really sharp looking clothes for any fashionista to enjoy!
Catch the full interview with Tweed’s director of marketing, Amy Wasserman, to learn more about the company and its lofty plans for the future by following the link below!
Aside from Fashion Week parties, where rappers, models and other glitterati hot box the VIP areas of the world’s hottest clubs, cannabis and fashion have always occupied disparate spheres of influence. In America, legality has allowed cannabis to seep into every nook of popular culture, moving away from the shrouded dealings of yesteryear and into the light of the mainstream. Canada, which is getting closer and closer to nationwide legalization, is experiencing a similar canna-aissance, one highlighted by the presence of Canadian cannabis brand Tweed at Toronto’s Men’s Fashion Week (TOM*).
One of the top cannabis brands in Canada, Tweed was founded with the belief that the utilization of the cannabis’ many benefits, from medicinal to creative and beyond, deserves to be recognized, not hidden. From producing top quality flower, to fostering doctor education programs, to their celebrated Artists in Residence program, Tweed goes beyond as a brand, supporting the communities in which it is involved.
“Tweed is an awe-inspiring brand that brings creativity and design to the forefront of fashion,” said Hans Koechling, organizer of Toronto Men’s Fashion Week via email. “The intrinsic similarities between the DNA of each designer’s concepts and the fabric, to creating each garment with individual creative direction, are unparalleled.”